Dear Entrepreneur, business owner or Marketer:
You may have read that International SEO is simple, but it's not as easy as it seems because it involves important decisions that are more complex than your typical <hreflang> tags added to your HTML code.
As you can see, "International SEO expansion" is not just a technical SEO decision.
In fact, the technicalities come after the fact.
Copying or developing the same strategies your competitors have created may not be the best for your company because of your specific resources, goals, and internal vision.
Your competitors may have made the wrong initial decision.
May have a different business structure.
Or they may have different resources.
Each company has a different expansion plan, and if you haven't started already, making the wrong decision today, can set you back years when you realize the decision you made was the wrong one.
This is why engaging with an International SEO service provider that can think strategically can help with making good decisions.
The biggest difference is related to website architecture and decision making.
One Country type of SEO is unidirectional.
But if you're expanding to more than one Country, you also need to duplicate, triplicate, quadruplicate or "X-plicate" the number of work involved. You'll need to think like an Orchestra conductor instead of thinking like a solo guitarrist.
It's more like an NFL couch instead of a tennis coach.
You'll need to think about coordinating for different cultures and messaging.
Making sure the "translation" of the core message hasn't been "Americanized" if you're targeting other Countries, and at the same time if you're coming to the US, make sure you're creating a message that is according to what people expect in the US.
If you try to create a compelling landing page in Europe the same way than you'd do in the US, you're going to realize that International SEO is not going to be your biggest issue, but a message that doesn't connect with your audience and that's not a position you want to see your company in.
What to know how I may be able to help?
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