Dear Entrepreneur, business owner or Marketer:

You may have read that you don't need an International SEO consultant because it's simple to execute, but it's not as easy as it seems because it involves important decisions that are more complex than your typical <hreflang> tags added to your HTML code.

Decisions like:

• Creating multiple regional language pages in one domain vs creating different websites with regional ccTLD domains, one per Country you're targeting.
• If you chose to apply the "one domain" strategy, do you create one page per language or one page per Country?
• If you chose the "one domain" strategy, do you add one subdomains per language, one subdomain per Country or do you add subfolders?
• Imagine you're looking to expand in Spanish. Do you: create different regional domains for each Spanish speaking Country? Different pages within the same domain? What do you do with the different ways to say things between Countries even if it's the "same language"? Maybe it's better to create subdomains?
• And on top of that, how would your International SEO strategy affect the workflow of your company and would that need to restructure areas of your business?

As you can see, "International SEO consultancy" is not just a technical SEO decision.

In fact, the technicalities come after the fact.

Copying or developing the same strategies your competitors have created may not be the best for your company because of your specific resources, goals, and internal vision.

Your competitors may have made the wrong initial decision.

May have a different business structure.

Or they may have different resources.

Each company has a different expansion plan, and if you haven't started already, making the wrong decision today, can set you back years when you realize the decision you made was the wrong one.

This is why engaging with my International SEO consulting can help you think strategically and making the right decisions. 

International SEO consulting, what's the difference?

The biggest difference is related to website architecture and decision making.

One Country type of SEO is unidirectional.

But if you're expanding to more than one Country, you also need to duplicate, triplicate, quadruplicate or "X-plicate" the number of work involved. You'll need to think like an Orchestra conductor instead of thinking like a solo guitarrist. 

It's more like an NFL couch instead of a tennis coach.

You'll need to think about coordinating for different cultures and messaging.

Making sure the "translation" of the core message hasn't been "Americanized" if you're targeting other Countries, and at the same time if you're coming to the US, make sure you're creating a message that is according to what people expect in the US.

If you try to create a compelling landing page in Europe the same way than you'd do in the US, you're going to realize that International SEO is not going to be your biggest issue, but a message that doesn't connect with your audience and that's not a position you want to see your company in.

What to know how I may be able to help?

Get in touch by clicking the button below.